So if there’s an extra fee for these locations, it’s worth considering an advantage in your sales. For example, if you are close to the entrance, you’re the first booth seen as people enter and the last as they leave.Įvery booth near the food locations and restrooms has high traffic as well. Some locations have more advantages than others. It’s easy to get lost in the mix in a trade show. People like to feel catered to when considering spending their money. Trade show booth design should be based on some of the highest values of your possible clients.įor example, connection and relationships are more valuable to some people than the product itself. Once you’ve researched what draws your client, build your booth design. Once you have pinpointed your niche and target customer, find out what fulfills their needs and wants. Knowing your audience helps to create a booth that attracts customers who resonate with your unique booth designs. According to customer surveys, 81% of people choose to purchase according to their moral standards. So how do you stand out from the crowd with your trade show exhibit? Keep reading for booth design tips and tricks to get you started!Ĭlients shop according to the values associated with the product, not just the product itself. You want to stand out from the crowd and draw people in even if they had zero intentions to buy what you offer. The dilemma of today’s booth design for a trade show is coming up with a unique booth design. Trade show exhibits of today are undoubtedly competitive in nature to catch the eye of buyers. It cost each vendor $5.00 to have a booth which was a high expense at that time.Ĭompared to modern-day booth design, trade show booths in 1902 didn’t have much flare. The first trade show held in the US was in 1902 at the YMCA hall in Baltimore, MD. Trade show attendees are always looking for unique experiences, and there are innovative strategies that your team can utilize to bring new experiences to them with a unique booth design.
Are you planning for some new upcoming trade shows, but wondering how you can get more leads? The answer may be simpler than you think: booth design.
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